Use case · Market research

Validate the idea where the market already talks about it.

Before you build, position or launch, learn how people describe the problem. BuzzGlean collects every relevant post about a topic into one feed you can read in an afternoon.

Watching forExample

Parents and screen time

screen timekidstablet

Parents describing problems managing their kids' screen time, or asking which apps or rules help.

  • Moms of ToddlersMatch

    The built-in limits are useless, my 6yo figured out the passcode.

    Why: Pain point with current screen time tools

  • r/ParentingMatch

    What actually worked for you with screen time for a 9 year old?

    Why: Asking what solutions work

Research by search is a snapshot. Markets are a stream.

One afternoon of searching shows you what's ranking today. A rule left running for a month shows you what people keep saying, in their own words.

  • Language

    The exact words customers use make the best headlines and ads.

  • Frequency

    What comes up every week matters more than one viral thread.

  • Alternatives

    Learn what people already use, and why they're unhappy with it.

What you get

  • Topic rules, no brand needed

    Describe a problem or audience, not a product.

  • A digest, not a ping

    Send research rules to a digest so they don't interrupt you.

  • Community discovery

    Use the free tools to find where the topic is discussed most.

Frequently asked questions

Can I export the posts?
Matches are in your feed and available through the API, so you can pull them into a spreadsheet or analysis tool.
Is this useful before I have a product?
Yes, that's when it's most useful. Research rules don't need a brand or product name.

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